Principles – Words To Live By

On September 10, 2020, in Business, by John Tree

Principles–beyond just being a moral compass, or some nice words printed on a corporate document somewhere or etched on a wall near a waterfall in a corporate lobby–what are they and why are they important to business success? Principles are general and fundamental truths that are used in deciding conduct or making choices. They serve […]

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Business Plans Are Useless…

On September 5, 2020, in Business, by John Tree

In the words of General Dwight D. Eisenhower: “Plans are useless, but planning is everything.” This seeming paradox is loaded with wisdom, and provides a key glimpse into the genius of our former President, and Commander-in-Chief. Through this short quote, he gives us the very essence of a vital foundational skill that all business owners […]

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Strategy: Crossing the River

On September 2, 2020, in Business, by John Tree

Strategy is such an overused word. People love saying it, but most don’t really understand what it means, or how they can use it effectively. There are people who believe that true strategy is reserved for Generals in a war, or corporate CEOs in an international corporation. If you check out the dictionary, you’ll see […]

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