Principles – Words To Live By

On September 10, 2020, in Business, by John Tree

Principles–beyond just being a moral compass, or some nice words printed on a corporate document somewhere or etched on a wall near a waterfall in a corporate lobby–what are they and why are they important to business success? Principles are general and fundamental truths that are used in deciding conduct or making choices. They serve […]

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Business Plans Are Useless…

On September 5, 2020, in Business, by John Tree

In the words of General Dwight D. Eisenhower: “Plans are useless, but planning is everything.” This seeming paradox is loaded with wisdom, and provides a key glimpse into the genius of our former President, and Commander-in-Chief. Through this short quote, he gives us the very essence of a vital foundational skill that all business owners […]

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Strategy: Crossing the River

On September 2, 2020, in Business, by John Tree

Strategy is such an overused word. People love saying it, but most don’t really understand what it means, or how they can use it effectively. There are people who believe that true strategy is reserved for Generals in a war, or corporate CEOs in an international corporation. If you check out the dictionary, you’ll see […]

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Primacy of the Unmet Need

On August 13, 2020, in Business, by John Tree

The unmet need… This is the key foundation of almost any successful product. This thought process should happen BEFORE any Entrepreneur or major Corporation starts to bring a product to the market, or starts offering a service. For the Entrepreneur, you must determine what need is not being met, or if there is a gap […]

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Passion Is Not Enough

On June 12, 2020, in Business, by John Tree

Passion is a wonderful human emotion. Passion has been the driving force behind much of world’s progress throughout history, dating all the way back to the beginning of recorded history. Passion has been the cause of wars, and triumph, and victory. It’s also caused havoc, suffering, and death. Innumerable people have been killed in the […]

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